RESEARCH TOPICS IN MARKETING MANAGEMENT PART - 2
Project Title
1. Marketing Activities And
Faith-Based Organizations
2. The Effect Of
Advertisement On Consumer Brand Preference
3. A Study Into The Process
Of Product Planning And Development In Marketing
4. Advertising: An Effective
Promotional Tool For Marketing New Products ( A Case Study Of [Company])
5. Analysis Of Promotion Mix
As A Tool Of Marketing Communication
6. Effect Of Personal
Selling And Marketing On Sales Growth
7. Impact Of Customer
Satisfaction Strategies On Customer Retention In xyz Bank [Country] Plc
8. Impact Of Social Media On
Consumer Purchase Decision
9. Impact Of Social Media On
Consumer Buying Behaviour
10. Management Of Effective
Sales Force In Marketing Oriented Company
11. Staff Perception Of The
Effectiveness Of Marketing Strategies In Commercial Banks (A Case Study Of Some
Selected Banks)
12. The Effect Of
Advertisement On Consumer Brand Preference
13. The Effect Of Price And
Price Changes On Sales Of Consumer Goods
14. The Effectiveness Of
Promotional Mix Elements In The Telecommunication Sector Of [Country]
15. The Impact Of Marketing
Strategy On The Productivity Of An Organization: A Case Study Of xyz Bank
[Country] Plc
16. The Impact Of New
Product Development On The Performance Of An Organization (A Case Study Of [Co.])
17. The Impact Of Personal
Selling On The Sales Volume Of An Organization
18. The Impact Of Product
Differentiation Strategies On Sales Performance Of An Organization (A Case
Study Of [Co.])
19. The Impact Of Sales
Promotion Strategies On Customer Patronage Of Breweries Products (A Case Study
Of [Co.])
20. The Importance Of
Marketing Research In The Banking Industry: A Case Study Of xyz Bank
21. The Role Of Marketing
Information System In Enhancing Sales
22. Appraisal Of The Impact
Of Opinion Leaders In Information Dissemination
23. Application Of Marketing
Concepts In Banking Industry And Its Effect On Customer Satisfaction
24. Importance Of Marketing
Research In Banking Industry
25. The Impact Of Marketing
Strategy In Banking Industry (A Case Study Of Bank [Country] )
26. Impact Of Marketing
Strategy On The Productivity Of An Organization
27. Impact Of Sales
Promotion Strategies On Customer Patronage (A Case Study Of [Co.])
28. Enhancing The Sales Of
Consumers Goods Using Marketing Segmentation
29. The Impact Of Product
Differentiation Strategy On Sales Performance
30. An Appraisal Of
Advertising As A Tool For Promoting Sales Of Soft Drinks (A Case Study Of
Selected Soft Drinks Company In [City])
31. The Process Of Product
Planning And Development In Marketing
32. Advertising An Effective
Promotional Tool For Marketing New Product (A Case Study Of [Co.])
33. The Role Of Marketing
Communication In Effective Of Malt Drinks In [City]
34. Trend In The Use Of
Human Models In The [Country] Advertising Industry
35. The Impact Of Innovative
Marketing Strategy On Small Firms
36. The Influence Of
Broadcast Media On The Sales Of Fast Moving Consumer Goods In [City]
37. Constraints To Marketing
Fish And Fish Product By Farmers In (A Cases Study [City/Country])
38. An Evaluation Of
Marketing Concept In The Banking Industry A Case Study Of Union Bank Plc
39. Marketing Of Banking
Services (A Case Study Of Xyz Bank Of [Country] Plc)
40. Effects Of Marketing
Segmentation On Sales Performance In Beverages Industry
41. The Relevance Of Sales
Promotion To Business Organizations
42. The Impact Of Effective
Personal Selling Strategies On The Marketing Of Industrial Products
43. A Study On The
Importance Of Branding And Packaging On Marketing Productivity Of Locally Made
Products (A Case Study Of [Co.])
44. Building Relationship
Marketing Through Online Marketing Communication: A Survey Of Retail Stores In
[City]
45. E-Marketing And Small
Scale Business In [Country] Threat Or Opportunities
46. The Effect Of
Advertising On Consumer’s Acceptability Of New Product (A Study Of [Co.])
47. The Impact Of Customer
Relationship Marketing On Customer Retention. (A Case Study Of [Co.])
48. The Impact Of Market
Segmentation On Sales Performance (A
Study Of [Co.]
49. The Impact Of Marketing
Information System (Mis) On Marketing Decision Making In The Organizations (A
Study Of Selected Organization)
50. The Effects Of
Consumerism In Marketing Of Fake/Counterfeit Drugs In [Country]
51. The Role Of The Media In
Promoting Responsibility And Accountability In Government
52. Effect Of Promotional
Tools In Product Marketing
53. Impact Of Branding And
Packaging On Sales Turnover Of [Co.]
54. The Effect Of
Forecasting Techniques On Sales Performance
55. The Effect Of Packaging
On Sales Of Goods
56. The Effect Of Quality
Service Delivery On Customers Patronage In [Service Co.]
57. The Impact Of Market
Segmentation And Product Positioning In A Service Industry
58. The Role Of Public
Relations In Marketing Organization ( A Case Study Of [Co.])
59. Online Communication And
Sales Performance: A Survey Of [Co./Brand]
Influence Of Personal Selling On Marketing Performance In
Telecommunication
60. Product Differentiation
And Sales Performance Of Soft Drink Manufacturing Companies In [City]
61. Brand Equity And Sales
Performance (A Survey Of Selected Manufacturing Companies In City)
62. Advertising And
Marketing Performance Of [Co.]
63. Broadcast Media And
Sales Performance Of Fast Moving Consumer Goods In [City]
64. Customer Relationship
Management And Marketing Performance In The [Country] Banking Industry
65. Impact Of Marketing On
Viability Of e-Banking (A Case Study Of Selected Banks)
66. Integrated Marketing Communication
As A Strategy For Business Survival (A Case Study Of Smes In Lagos State)
67. Impact Of Brand Equity
On Consumer/Brand Loyalty In SMEs (A Case Study Of [Co.])
68. The Impact Of
Promotional Strategies On Consumer Behaviour (Case Study Of [Co.])
69. Capital Structure And
Market Value Of Companies
70. Significance Of Price In
Introduction Of New Product (Study Of Selected Products Of [Country], City)
71. Impact Of Distribution
Channel To The Marketing Of A Product In An Organization
72. The Effectiveness Of
Advertising On The Marketing Of Consumes’ Product (A Case Study Of Nestle Food
[Country])
73. The Effects Of Sales
Promotion On Consumer Buying Decision (A Case Study Of Coca-Cola Bottling
Company)
74. The Impact Of
Advertising On Hotel And Tourism Service Delivery (A Case Study Of Xyz Hotel,
[City])
75. The Impact Of Culture On
Consumers Buying Behaviour (A Case Study Of Xyz Community)
76. The Impact Of Product
Quality On Consumer Brand Loyalty (A Case Study Of [Co./Brand])
77. The Importance Of Brand
Positioning In Marketing Activities (A Case Study Of [Co.])
78. Nature And
Importance Of Marketing Planning In Business Organization (A Case Study Of Xyz
Company)
79. The Problem Of Marketing
Agricultural Products In Rural Areas (A Case Study Of [Area] Farms)
80. Impact Of Advertising On
Consumer Purchase Decision (A Case Study Of Nestle/ Brand)
81. Impact Of Promotional
Strategies In The Management Of Supermarket (A Case Study Of supermarket [City/State)
82. Importance Of Distribution
Channel To The Marketing Of A Product In An Organization (A Case Study Of
[Co.])
83. The Impact Of Marketing
Planning And Control In Manufacturing Company (A Case Study Of [Co.] City)
84. The Importance Of
Marketing In Service Organization (A Case Study Of [Co.])
85. The Role Of Retailer In
The Distribution Of Consumer Goods (A Case Study Of [Co.])
86. The Significance Of
Price In Consumer Purchase Decision In Edo State (A Case Study Of [Co.])
87. The Significance Of
Product Quality On The Demand For Industrial Products (A Case Study Of [Co.])
88. The Effect Of Product
Innovation On The Productivity Of Airline Industry (A Case Study Of Xyz
Airline)
89. An Evaluation Of
Marketing Concept In The Banking Industry
90. Perception Of Ug/Pg
Students Towards Social Media As Marketing Tools: An Appraisal Of Facebook
91. The Impact Of ICT On
Advertisement Practice In [Country/City]
92. The Impact Of
Advertising On Sales Performance
93. The Effect Of
Advertising On Sales Volume Of An Organization
94. Cost Control And Its
Effect In The Manufacturing Industries (A Case Study Of [Co.])
95. Sociological Factors
Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s
Goods
96. An Evaluation Of
Marketing Concept In The Banking Industry(A Case Study Of Union Bank Plc)
97. The Impact Of Stock
Exchange Reforms On [Country] Capital Market ( A Case Study Of Stock Exchange)
98. Application Of Marketing
Concepts In Banking Industry And Its Effect On Customer Satisfaction
99. An Evaluation Of The
Contribution Of Salesmanship To Marketing Of Consumer Goods (A Study Of [Co.])
100. Analysis Of Promotion
Mix As Tools Of Marketing Communication. A Case Study Of [Co.]
101. The Market Structures
And Cost Theory As A Tool By The Government To Build The Country Economy
102. Constraints To
Marketing Fish And Fish Product By Farmers In (A Cases Study Of [Co.])
103. The Impact Of
Marketing Research Activities On The Financial Services And Delivery In
[Country/City] Banks. (A Case Study Of Xyz Bank.)
104. Audience Reception Of
Mobile Outdoor Advertising Messages As A Strategy For Product Awareness In The
Food And Beverage Industry.
105. Impact Of Marketing
Segmentation On Performance Of Small And Medium Scale Enterprises (SMEs)
106. An Evaluation Of
Marketing Strategies Of Mobile Phone Operators In [Country]
107. Outdoor Private
Service Advertisements
108. The Impact Of
Marketing Activities On Deposit Mobilization And Profitability In [Country]
Banks (A Case Study Of Xyz Bank)
109. Staff Perception Of
The Effectiveness Of Marketing Strategies In Commercial Banks (A Study Of
First Bank [Country] Plc And Zenith Bank Plc)
110. Impact Of Social
Media In Managing Brand Reputation In Crisis
111. Marketing Of Banking
Services In [Country/City]
112. The Impact Of
Television Advertising Of Household Products On Consumers Brand Preference
113. Role Of Marketing
Information System In Enhancing Sales
114. The Effect Of
Marketing On Services Delivery In [Country/City] For [Service]
115. Application Of
Marketing Concepts In Manufacturing Industry
116. The Impact Of
Marketing Strategy On [Deposit Mobilization In [Country] Banks] ( A Case Study
Of Xyz Bank)
117. The Impact Of
Promotional Strategy On [Deposit Mobilization In [Country] Banks] ( A Case
Study Of Xyz Bank)
118. Marketing Of Banking
Services (A Case Study Of First Bank Plc)
119. Effect Of Corporate
Social Responsibilities On Consumers Perception Of Corporate Image On Some
Selected [Banks In [Country/City]]
120. The Effect Of
Relationship Marketing On Customers Retention In Ecobank [Country] (A Case
Study Of Enugu Metropolis)
121. An Assessment Of
Marketing Environment (A Case Study Of Xyz State)
122. The Impact Of
Branding And Packaging On Smes Sales Promotion (A Study Of Three Selected Small
Medium Enterprises In [City])
123. Market Interest Rates
And Commercial Bank Profitability: (A Case Study Of First Bank Of [Country] Plc
124. Effective Customers Service As A Market Tool
In The Banking Industry (A Case Study Of [Bank ])
125. Marketing Courier
Service In Enugu State (A Case Study Of Tnt/Ias Of [Country])
126. Market Acceptability
Of Locally Made Cosmetics Products (Beauty Aids) In [Country] (A Case Study Of
Female Consumers )
127. Improving
Distribution Effectiveness In Marketing Operation
128. The Impact Of
Segmentation On Customer Satisfaction (A Case Study Of [Co.])
129. Marketing Of Banking
Services In [Country] (A Case Study Of The United Bank)
130. Effects Of Uniform
Pricing Policy On The Marketing Of Petroleum Products In [Country]
131. Promotion As A
Strategic Instrument In The Sales Of Malt Drinks (A Case Study Of Guinness
[Country] Plc Enugu Metropolis)
132. Factors That
Influence Pricing Decisions In [Country]
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