RESEARCH TOPICS IN MARKETING MANAGEMENT PART - 2

Project Title

1.  Marketing Activities And Faith-Based Organizations

2.  The Effect Of Advertisement On Consumer Brand Preference

3.  A Study Into The Process Of Product Planning And Development In Marketing

4.  Advertising: An Effective Promotional Tool For Marketing New Products ( A Case Study Of [Company])

5.  Analysis Of Promotion Mix As A Tool Of Marketing Communication

6.  Effect Of Personal Selling And Marketing On Sales Growth

7.  Impact Of Customer Satisfaction Strategies On Customer Retention In xyz Bank [Country] Plc

8.  Impact Of Social Media On Consumer Purchase Decision 

9.  Impact Of Social Media On Consumer Buying Behaviour 

10.  Management Of Effective Sales Force In Marketing Oriented Company

11.  Staff Perception Of The Effectiveness Of Marketing Strategies In Commercial Banks (A Case Study Of Some Selected Banks)

12.  The Effect Of Advertisement On Consumer Brand Preference

13.  The Effect Of Price And Price Changes On Sales Of Consumer Goods

14.  The Effectiveness Of Promotional Mix Elements In The Telecommunication Sector Of [Country]

15.  The Impact Of Marketing Strategy On The Productivity Of An Organization: A Case Study Of  xyz Bank [Country] Plc

16.  The Impact Of New Product Development On The Performance Of An Organization (A Case Study Of [Co.])

17.  The Impact Of Personal Selling On The Sales Volume Of An Organization

18.  The Impact Of Product Differentiation Strategies On Sales Performance Of An Organization (A Case Study Of [Co.])

19.  The Impact Of Sales Promotion Strategies On Customer Patronage Of Breweries Products (A Case Study Of [Co.])

20.  The Importance Of Marketing Research In The Banking Industry: A Case Study Of xyz Bank

21.  The Role Of Marketing Information System In Enhancing Sales

22.  Appraisal Of The Impact Of Opinion Leaders In Information Dissemination

23.  Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction

24.  Importance Of Marketing Research In  Banking  Industry

25.  The Impact Of Marketing Strategy In  Banking Industry (A Case Study Of  Bank [Country] )

26.  Impact Of Marketing Strategy On The Productivity Of An Organization

27.  Impact Of Sales Promotion Strategies On Customer Patronage (A Case Study Of [Co.])

28.  Enhancing The Sales Of Consumers Goods Using Marketing Segmentation

29.  The Impact Of Product Differentiation Strategy On Sales Performance

30.  An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks (A Case Study Of Selected Soft Drinks Company In [City])

31.  The Process Of Product Planning And Development In Marketing

32.  Advertising An Effective Promotional Tool For Marketing New Product (A Case Study Of [Co.])

33.  The Role Of Marketing Communication In Effective Of Malt Drinks In [City]

34.  Trend In The Use Of Human Models In The [Country] Advertising Industry

35.  The Impact Of Innovative Marketing Strategy On Small Firms

36.  The Influence Of Broadcast Media On The Sales Of Fast Moving Consumer Goods In [City]

37.  Constraints To Marketing Fish And Fish Product By Farmers In (A Cases Study [City/Country])

38.  An Evaluation Of Marketing Concept In The Banking Industry A Case Study Of Union Bank Plc

39.  Marketing Of Banking Services (A Case Study Of Xyz Bank Of [Country] Plc)

40.  Effects Of Marketing Segmentation On Sales Performance In Beverages Industry

41.  The Relevance Of Sales Promotion To Business Organizations

42.  The Impact Of Effective Personal Selling Strategies On The Marketing Of Industrial Products

43.  A Study On The Importance Of Branding And Packaging On Marketing Productivity Of Locally Made Products (A Case Study Of [Co.])

44.  Building Relationship Marketing Through Online Marketing Communication: A Survey Of Retail Stores In [City]

45.  E-Marketing And Small Scale Business In [Country] Threat Or Opportunities

46.  The Effect Of Advertising On Consumer’s Acceptability Of New Product (A Study Of [Co.])

47.  The Impact Of Customer Relationship Marketing On Customer Retention. (A Case Study Of [Co.])

48.  The Impact Of Market Segmentation On Sales Performance  (A Study Of [Co.]

49.  The Impact Of Marketing Information System (Mis) On Marketing Decision Making In The Organizations (A Study Of Selected Organization)

50.  The Effects Of Consumerism In Marketing Of Fake/Counterfeit Drugs In [Country]

51.  The Role Of The Media In Promoting Responsibility And Accountability In Government

52.  Effect Of Promotional Tools In Product Marketing

53.  Impact Of Branding And Packaging On Sales Turnover Of [Co.]

54.  The Effect Of Forecasting Techniques On Sales Performance

55.  The Effect Of Packaging On Sales Of Goods

56.  The Effect Of Quality Service Delivery On Customers Patronage In [Service Co.]

57.  The Impact Of Market Segmentation And Product Positioning In A Service Industry

58.  The Role Of Public Relations In Marketing Organization ( A Case Study Of [Co.])

59.  Online Communication And Sales Performance: A Survey Of [Co./Brand]

Influence Of Personal Selling On Marketing Performance In Telecommunication

60.  Product Differentiation And Sales Performance Of Soft Drink Manufacturing Companies In [City]

61.  Brand Equity And Sales Performance (A Survey Of Selected Manufacturing Companies In City)

62.  Advertising And Marketing Performance Of [Co.]

63.  Broadcast Media And Sales Performance Of Fast Moving Consumer Goods In [City]

64.  Customer Relationship Management And Marketing Performance In The [Country] Banking Industry

65.  Impact Of Marketing On Viability Of e-Banking (A Case Study Of Selected  Banks)

66.  Integrated Marketing Communication As A Strategy For Business Survival (A Case Study Of Smes In Lagos State)

67.  Impact Of Brand Equity On Consumer/Brand Loyalty In SMEs (A Case Study Of [Co.])

68.  The Impact Of Promotional Strategies On Consumer Behaviour (Case Study Of [Co.])

69.  Capital Structure And Market Value Of Companies

70.  Significance Of Price In Introduction Of New Product (Study Of Selected Products Of [Country], City)

71.  Impact Of Distribution Channel To The Marketing Of A Product In An Organization

72.  The Effectiveness Of Advertising On The Marketing Of Consumes’ Product (A Case Study Of Nestle Food [Country])

73.  The Effects Of Sales Promotion On Consumer Buying Decision (A Case Study Of Coca-Cola Bottling Company)

74.  The Impact Of Advertising On Hotel And Tourism Service Delivery (A Case Study Of Xyz Hotel, [City])

75.  The Impact Of Culture On Consumers Buying Behaviour (A Case Study Of Xyz Community)

76.  The Impact Of Product Quality On Consumer Brand Loyalty (A Case Study Of [Co./Brand])

77.  The Importance Of Brand Positioning In Marketing Activities (A Case Study Of [Co.])

78.  Nature And Importance Of Marketing Planning In Business Organization (A Case Study Of Xyz Company)

79.  The Problem Of Marketing Agricultural Products In Rural Areas (A Case Study Of [Area] Farms)

80.  Impact Of Advertising On Consumer Purchase Decision (A Case Study Of Nestle/ Brand)

81.  Impact Of Promotional Strategies In The Management Of Supermarket (A Case Study Of supermarket [City/State)

82.  Importance Of Distribution Channel To The Marketing Of A Product In An Organization (A Case Study Of [Co.])

83.  The Impact Of Marketing Planning And Control In Manufacturing Company (A Case Study Of [Co.] City)

84.  The Importance Of Marketing In Service Organization (A Case Study Of [Co.])

85.  The Role Of Retailer In The Distribution Of Consumer Goods (A Case Study Of [Co.])

86.  The Significance Of Price In Consumer Purchase Decision In Edo State (A Case Study Of [Co.])

87.  The Significance Of Product Quality On The Demand For Industrial Products (A Case Study Of [Co.])

88.  The Effect Of Product Innovation On The Productivity Of Airline Industry (A Case Study Of Xyz Airline)

89.  An Evaluation Of Marketing Concept In The Banking Industry

90.  Perception Of Ug/Pg Students Towards Social Media As Marketing Tools: An Appraisal Of Facebook

91.  The Impact Of ICT On Advertisement Practice In [Country/City]

92.  The Impact Of Advertising On Sales Performance

93.  The Effect Of Advertising On Sales Volume Of An Organization

94.  Cost Control And Its Effect In The Manufacturing Industries (A Case Study Of [Co.])

95.  Sociological Factors Affecting Customers’ Behaviour In The Marketing Of Some Selected Consumer’s Goods

96.  An Evaluation Of Marketing Concept In The Banking Industry(A Case Study Of Union Bank Plc)

97.  The Impact Of Stock Exchange Reforms On [Country] Capital Market ( A Case Study Of Stock Exchange)

98.  Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction

99.  An Evaluation Of The Contribution Of Salesmanship To Marketing Of Consumer Goods (A Study Of [Co.])

100.    Analysis Of Promotion Mix As Tools Of Marketing Communication. A Case Study Of [Co.]

101.    The Market Structures And Cost Theory As A Tool By The Government To Build The Country Economy

102.    Constraints To Marketing Fish And Fish Product By Farmers In (A Cases Study Of [Co.])

103.    The Impact Of Marketing Research Activities On The Financial Services And Delivery In [Country/City] Banks. (A Case Study Of Xyz Bank.)

104.    Audience Reception Of Mobile Outdoor Advertising Messages As A Strategy For Product Awareness In The Food And Beverage Industry.

105.    Impact Of Marketing Segmentation On Performance Of Small And Medium Scale Enterprises (SMEs)

106.    An Evaluation Of Marketing Strategies Of Mobile Phone Operators In [Country]

107.    Outdoor Private Service Advertisements

108.    The Impact Of Marketing Activities On Deposit Mobilization And Profitability In [Country] Banks (A Case Study Of Xyz Bank)

109.    Staff Perception Of The Effectiveness Of Marketing  Strategies In Commercial Banks (A Study Of First Bank [Country] Plc And Zenith Bank Plc)

110.    Impact Of Social Media In Managing Brand Reputation In Crisis

111.    Marketing Of Banking Services In [Country/City]

112.    The Impact Of Television Advertising Of Household Products On Consumers Brand Preference

113.    Role Of Marketing Information System In Enhancing Sales

114.    The Effect Of Marketing On Services Delivery In [Country/City] For [Service]

115.    Application Of Marketing Concepts In Manufacturing Industry

116.    The Impact Of Marketing Strategy On [Deposit Mobilization In [Country] Banks] ( A Case Study Of Xyz Bank)

117.    The Impact Of Promotional Strategy On [Deposit Mobilization In [Country] Banks] ( A Case Study Of Xyz Bank)

118.    Marketing Of Banking Services (A Case Study Of First Bank Plc)

119.    Effect Of Corporate Social Responsibilities On Consumers Perception Of Corporate Image On Some Selected [Banks In [Country/City]]

120.    The Effect Of Relationship Marketing On Customers Retention In Ecobank [Country] (A Case Study Of Enugu Metropolis)

121.    An Assessment Of Marketing Environment (A Case Study Of Xyz State)

122.    The Impact Of Branding And Packaging On Smes Sales Promotion (A Study Of Three Selected Small Medium Enterprises In [City])

123.    Market Interest Rates And Commercial Bank Profitability: (A Case Study Of First Bank Of [Country] Plc

124.    Effective Customers Service As A Market Tool In The Banking Industry (A Case Study Of [Bank ])

125.    Marketing Courier Service In Enugu State (A Case Study Of Tnt/Ias Of [Country])

126.    Market Acceptability Of Locally Made Cosmetics Products (Beauty Aids) In [Country] (A Case Study Of Female Consumers )

127.    Improving Distribution Effectiveness In Marketing Operation

128.    The Impact Of Segmentation On Customer Satisfaction (A Case Study Of [Co.])

129.    Marketing Of Banking Services In [Country] (A Case Study Of The United Bank)

130.    Effects Of Uniform Pricing Policy On The Marketing Of Petroleum Products In [Country]

131.    Promotion As A Strategic Instrument In The Sales Of Malt Drinks (A Case Study Of Guinness [Country] Plc Enugu Metropolis)

132.    Factors That Influence Pricing Decisions In [Country]