RESEARCH TOPICS IN MARKETING MANAGEMENT PART - 3

1. A comparative study of sellers and buyers in market acceptability of [licensed software]
2. A consumer decision-making model in the [automobile industry] of [country name]
3. A four dimension approach to attitude measurement
4. A study of waste management and recycling in [country name]
5. A study on consumer spending via credit cards
6. A Study on recognition of service quality gaps in [banking/service sector]: A comparative study
7. An association between advertising messages and content and the response of the student
8. An in-depth analysis of political marketing in [country]
9. Attitude of people in different roles towards direct marketing
10. Brand attributes that lead to an increase in customer loyalty
11. Brand awareness and brand attitudes as the predictors of market share
12. Consumer response to unethical retailer behavior
13. Customer delight in banking in [city/country name]
14. Customers evaluation of perceived value of service rendered by physician consultant
15. Determinants of consumer buying behavior through mega stores in [city/country name]
16. Determine and analyze consumer buying behavior for [product name]
17. Effect marketing strategies for restaurant businesses
18. Effect of consumer promotions and discount offerings on brand equity
19. Effect of deceptive advertising on consumer loyalty in telecom sector
20. Effect of in-store shelf spacing on purchase intent
21. Effect of mood on brand recall and attitude of brand placement in [television program/movie]
22. Effect of nutritional labeling on the consumer buying behavior
23. Effect of personal and personality characteristics on sales performance
24. Effect of self-placement of habitual buying products on their sales
25. Effect of TV advertising on top of mind awareness
26. Effects of gender on family buying decision
27. Effects of occupational status on women food buying and cooking behavior
28. Effects of product and consumer characteristics on free sample usage
29. Elements that help build an emotional connection with your audience
30. Essentials to sky rocket a new brand to heights of awareness
31. Factor affecting compulsive buying behavior in [credit card consumer]
32. Factor affecting educationists/scientist response to patent registration
33. Factors affecting positive and negative word of mouth in restaurant industry
34. Factors behind brand switching in the [telecom industry]
35. Factors influencing customer retention in [hotels]
36. Factors influencing customer satisfaction in [health care services]
37. Factors that influence level of impulse buying
38. Habit formation and ways to integrate new products in consumer lifestyles
39. Harmful effects of advertising to kids
40. Impact of advertising and price sensitivity and client buying behavior
41. Impact of brand awareness on consumer/brand loyalty: A study of [packaged milk brands]
42. Impact of brand image on customer loyalty
43. Impact of cause marketing on brand affinity with young mothers
44. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
45. Impact of communication on service brand evaluation
46. Impact of congruity between self-concept and brand image on brand preference in the automobile industry
47. Impact of in-store branding on brand salience
48. Impact of internal branding on employee retention and turnover
49. Impact of parent brand image on the brand extension of the firm
50. Impact of performance commitment on customer’s evaluation of product quality
51. Influence of humor advertising on consumer brand perception
52. Influence on Social Media advertising on consumer behaviour
53. Market entry strategy in an emerging market using country of origin information
54. Marketing challenges around the evolving family structures
55. Relationship between customers internal usage practices usage practices and awareness to internal advertising
56. Relationship between marketing research, customer knowledge and business sales
57. Relationship between organization features and organization response to grey market
58. Relationship between store image and consumer preferences towards store brand
59. Role of outdoor advertising in bringing awareness and developing perception for social causes
60. Rural vs Urban marketing challenges to be mindful of
61. Shelf spacing competition: A relative analysis of local and international brand
62. Successful marketing approaches that helped break through strong market monopoly
63. Sustainable competitive advantages in hospital industry
64. The effect of brand image on consumer taste preference
65. The effect of consumer travel characteristic and billboard characteristics on consumer responses to billboard advertising
66. The effect of corporate characteristic on the choice of CSR
67. The effect of customer relationship management on customer retention
68. The effect of recession advertising
69. The effect of recession on promotional activities
70. The effects of advertising research practice on the advertising performance of companies
71. The effects of consumer environmental consciousness and environmental friendliness on brand preference
72. The effects of pharmaceutical dispensing pattern on consumer store patronage
73. The effects of product, market and organizational characteristics of market research practices
74. The effects of publicity source characteristics on consumer belief
75. The effects of search engine optimization on marketing performance of the companies
76. The factors that lead to customer satisfaction in young adults
77. The impact of brand extension on brand personality
78. The impact of customer expectation service on gender basis
79. The impact of humour in advertising
80. The outcomes of advertising in a recession
81. The result of personal involvement on store brand selection
82. To evaluate the packaging variables and their impact on consumer preference in [soft drink]
83. To examine the effects of offensive images and tests on ad recall, brand recall and brand image
84. Understanding customer perceptions around event sponsorships
85. Understanding customer response towards sales promotion in the [fast food industry]
86. Understanding the impact of celebrity endorsements on ROI for CPG brands
87. Women’s sentiments around comparison advertising