The EKB Model [Engel Kollat Blackwell Model] of Consumer Behaviour
The EKB Model of Consumer Behaviour [Engel Kollat Blackwell Model of Consumer Behaviour] Fig-1: The EKB Model of Consumer Behaviour The Engel Kollat Blackwell Model of Consumer Behavior was developed by Professors Engel, Kollat, and Blackwell at Ohio University, It was created to describe the increasing, fast-growing body of knowledge concerning consumer behavior. It was later on revised and presented as EBM model to acknowledge efforts of Professor Paul Miniard in this Model. Here we will see EKB Model, in this model they tried to elaborate on descriptive ability of the basic relationships between components and sub-components. The Engel Kollat Blackwell Model of Consumer Behavior or consists of four distinct stages; 1. Information Input Stage: At this stage the consumer gets information from marketing and non-marketing sources, which also influence the problem recognition stage of the decision-making process. If the consumer still does not arrive to a specific decision, the
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