RESEARCH QUESTION IN MARKETING PART - 4

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1.      How do organizations use CSR (corporate social responsibility) to reinforce brand equity?

2.      What manipulation tactics do brands use to get more customers?

3.      How can brand image be communicated via social media marketing?

4.      How can social media impact the buying choices of shoppers?

5.      Are consumers equipped to shield themselves from direct marketing strategies?

6.      How does advertising impact consumer behaviour?

7.      How does family orientation impact marketing communications?

8.      What characteristics do buyers look for when purchasing a product online?

9.      How does global marketing incorporate standardization?

10.  What attributes do consumers look for when comparing products online?

11.  How do financial institutions differentiate their goods and services on the basis of social class?

12.  Is direct marketing really the most effective form of marketing?

13.  What internet marketing trends can be expected for the future?

14.  How to marketing strategies differ across different cultures?

15.  Can brand advertising impact political campaigns?

16.  How do brands exploit impulsive buying?

17.  How does loyalty cards encourage sales and boost customer loyalty?

18.  Can well-marketed brands get away with selling substandard quality products?

19.  How is globalization having on impact on consumer behaviour?

20.  Does corporate social responsibility translate into sales?

21.  Canadians perspective on being targeted with mobile ads based on their browser history

22.  Is direct marketing welcomed by people?

23.  Are customers able to differentiate between various mortgage offering by competing banks?

24.  Does social media influence buying behaviour

25.  Do people like being click baited into sponsored posts?

26.  How effective is comparison advertising to build brand equity?

27.  Do consumers prefer purchasing routine grocery products online?

28.  Is earned media perceived to be as important as it appears to be?

29.  What makes people want to share content to their friends?

30.  Why content goes viral?

31.  Are we losing the emotional value and significance of money being in a cashless society?

32.  Is centralized global marketing a good idea for brand health in local markets?

33.  How is augmented reality going to enhance marketing experiences?

34.  How will artificial intelligence support in making better marketing decisions?

35.  Is immersion marketing through virtual reality technology going to be accepted?

36.  What does the luxury auto buyer look for in a car?

37.  How to instill a desire to purchase for customers in the luxury category

38.  Is display advertising going to die?

39.  Can Snapchat help small business grow?

40.  How do customers perceive the brand who advertise on Instagram?

41.  Do customers pay attention to nutrition labels?

42.  What triggers impulse buying behaviour

43.  How do males and females differ in their buying behaviour of mobile phones

44.  Does language targeting help in ethnic advertising?

45.  Customer Perceptions: Are well known brands good in quality?

46.  Is radio still an effective method of advertising?

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