UNIT 1 of MARKETING MANAGEMENT - TOPIC : Segmentation, Targeting and Positioning (Brief)

-

Segmentation, Targeting and Positioning (Brief)















 

Comments

Post a Comment

Popular posts from this blog

The EKB Model [Engel Kollat Blackwell Model] of Consumer Behaviour

-
Image
 The EKB Model  of Consumer Behaviour [Engel Kollat Blackwell Model of Consumer Behaviour] Fig-1: The EKB Model of Consumer Behaviour  The Engel Kollat Blackwell Model of Consumer Behavior  was developed by Professors  Engel, Kollat, and Blackwell  at Ohio University, It was  created to describe the increasing, fast-growing body of knowledge concerning consumer behavior. It was later on revised and presented as EBM model to acknowledge efforts of Professor Paul Miniard in this Model. Here we will see EKB Model, in this model they tried to elaborate on descriptive ability of the basic relationships between components and sub-components. The Engel Kollat Blackwell Model of Consumer Behavior or  consists of four distinct stages; 1. Information Input Stage:  At this stage the consumer gets information from marketing and non-marketing sources, which also influence the problem recognition stage of the decision-making process. If the consumer still does not arrive to a specific decision, the
Read more

RESEARCH TOPICS IN HR PART - 2

-
List of research topics in HR List of research topics in Human Resource Management A Critical Study On The Industrial Conflicts In An Organisation A Review Of Motivation As A Management Tool For Increasing The Productivity Of Employees (A Case Study Of [Co.]) A Study Into The Management Of Employee Grievances In An Organisation (A Case Study Of Some Selected Firms) A Survey Of Data Base Management In Enhancing The Work Performance Of [Co.] A Time Series Analysis Of Customer Attendance (A Case Study Of [Co.]) An Analysis On The Use Of Reward Management As An Incentive For The Retention Of Staff Within The Higher Education Sector ( A Case Study Of Selected Higher Institutions In Xyz State) An Analysis Of Performance Appraisal Techniques On Employee Motivation (A Case Study Of State Civil Service) An Assessment Of Conflict Management In An Organization (A Case Study Of [Co.]) An Assessment Of Human Resource Development And Productivity In [Co.] An Assessment Of The Impact Of
Read more

RESEARCH TOPICS IN MARKETING MANAGEMENT PART - 3

-
A comparative study of sellers and buyers in market acceptability of [licensed software] A consumer decision-making model in the [automobile industry] of [country name] A four dimension approach to attitude measurement A study of waste management and recycling in [country name] A study on consumer spending via credit cards A Study on recognition of service quality gaps in [banking/service sector]: A comparative study An association between advertising messages and content and the response of the student An in-depth analysis of political marketing in [country] Attitude of people in different roles towards direct marketing Brand attributes that lead to an increase in customer loyalty Brand awareness and brand attitudes as the predictors of market share Consumer response to unethical retailer behavior Customer delight in banking in [city/country name] Customers evaluation of perceived value of service rendered by physician consultant Determinants of consumer buying beha
Read more