Baxis Patel (PhD)

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Case Study: L’Oréal’s Customer- Based Brand Equity (CBBE) Model Customer-Based Brand Equity   is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.The   Customer-Based Brand Equity Mode l   approaches brand equity from the perspective of the consumer – whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing. BRAND SALIENCE: Created in France, L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the ‘because you’re worth it’ philosophy. Our core values are supported by our strong invest